Hershey has got a reputation of being one of the good children out of all the fortune 500 companies. It’s like the the one that the parents are proud of, do to their reputation.
The Hershey Chocolate Company has made or currently owns many famous Hershey chocolate candies including:
Almond Joy and Mounds candy bars, Cadbury Creme Eggs candy, Hershey’s Cookies ‘n’ Creme candy bar, Hershey’s milk chocolate and milk chocolate with almonds bars, Hershey’s Nuggets chocolates, Hershey’s Kisses and Hershey’s Hugs chocolates, Kit Kat wafer bar, Reese’s crunchy cookie cups, Reese’s NutRageous candy bar, Reese’s Peanut Butter Cups, Sweet Escapes candy bars, TasteTations candy, Twizzlers candy, Whoppers malted milk balls, and York Peppermint Patties.
Hershey’s Kisses chocolates were first introduced in 1907 by Milton Hershey, who trademarked the “plume” extending out of the wrapper in 1924.
Hershey manages it’s reputation in many ways. On the company website they show you their CSR report (Corporate social responsibility). They have the history of the company and its full of Milton Hershey’s, the founder of company, good deeds.
“I have no heirs, so I have decided to make the orphan boys of the United States my heirs,” said Hershey.
Milton Hershey was born on September 13, 1857, in a farmhouse near the Central Pennsylvania village of Derry Church. Milton was in the fourth grade when his Mennonite father, Henry Hershey, found his son a position as an printer’s apprentice in Gap, Pennsylvania. Milton later became an apprentice to a candy-maker in Lancaster, Pennsylvania, and candy-making became a passion which Milton grew to love.
He was a great man who started his company after some strong perseverance and with good intentions. He gave Hershey it’s wholesome family reputation. He made milk chocolate a treat all Americans could afford, and in the process cooked up a great fortune.
The great thing about that kind of reputation is it’s not that hard to protect it. The current company leaders are great at protecting the Hershey reputation. They keep a good radar system to watch out for potential set backs that may threaten that wholesome reputation.
Now they can work on enhancing the company’s reputation. Like fixing rumors about child labor and chocolate slavery over in Ghana. Thats when they cross over to issues management.
Milton Hershey also kept his legacy a and reputation through philanthropy. He built a school for orphan boys.
The memories of what it was like to have been a poor boy stayed with Milton Hershey throughout his life. They influenced him strongly when he later founded a school for needy children.
Source: Alistair J. Nicholas
Corporate social responsibility 